Principles of Marketing Essays - Marketing, Business Economics

Principles of Marketing Dr. Pavone Andrew Lett October 20th, 2017 Chapter 11: Product mix breadth is the products being sold by a brand or company, that can include multiple items in various product lines. Smaller retailers have smaller breadth than the larger retailers. Product mix breadth would be the variety of products in a product line which is various different types of products. Chapter 12: The knowledge gap is the difference between the consumer's expectations and the company's view of the expectations. Businesses can understand consumer expectations and determine service quality. The standards gap is the difference between the company's view of consumer's expectations and the service standards it sets. Companies can set service standards and measure service performance. The delivery gap is the difference between the company's service standards and the service it provides to it's consumers. This gap can be closed by employees meeting or exceeding service standards in result of being given incentives. The communication gap is the difference between the service provided to consumers and the service that the company's promotion program promises. If companies are more realistic about the services they can provide, they usually can close this gap. Chapter 13: C ost , because you cannot begin to price an item until you figure the cost. C ustomers , because are the judge of how good the pricing is. C hannels of distribution, because if you use a "middle man" to sell your product you have to make the margin large enough. C ompetition , because you have to be careful with competing on price. C ompatibility, because the price must work with every other factor involved.

What Clothes to Bring to College

What Clothes to Bring to College Figuring out what to bring to college is challenging enough before you even start thinking about clothes. (And, lets be honest, its especially challenging if youre a girl.) How can you decide what clothes to bring to college and what to leave at home? While your own fashion sense and clothing needs might differ a bit, there are some guidelines to consider when it comes to bringing clothes to college: Ditch Your High School Garb Dont bring anything that refers to high school or has a high school logo on it. Youll feel like a dork as soon as you realize no one wears anything that has to do  with  high school once they hit college. Bring All the Basics Definitely bring the basics to cover the following: class (jeans, t-shirts, etc.)date/dinner out with friends (guys: nice top/pants, girls: dresses/cute skirts/etc.)something niceguys: not necessarily a suit but a button-down, tie, and nice pantsgirls: little black dress for sure, but leave the prom dress at home Youll need other basics like jackets, sweaters, gym clothes, pajamas, robe (not everyone likes to walk from the bathroom to their room in a little towel), and a swimsuit. Stock Up on Underwear Bring a lot of underwear. This may sound strange, but many students only do laundry when their underwear runs out. Do you want to be doing it every week or every 2 to 3 weeks? Think Seasonally, Not Annually Think about the weather and when youll be seeing your family next. You can always bring summer/fall stuff and then do a clothes swap for winter when you come home a few weeks after classes start, over Thanksgiving  or for the holidays. If you really want to bring everything you wear but dont want to worry about bringing everything you own, focus on what youll wear over the next 6-8 weeks. At that point, you will be better able to gauge what youll want/need/have space for and possibly do a swap as the weather cools down. Pack a Just in Case Box You can always bring what youll need for the next 6 to 8 weeks but leave a just in case box back home, i.e., a box of stuff you may want but arent sure until you know how much space youll have. Then, if you end up wanting it, you can just ask your folks to ship it. You can also use that box for warmer-weather stuff that you can ship as the weather cools down. Pack Light and Save Room for New Stuff Keep in mind, too, that you should err on the side of not bringing too much instead of overdoing it. Once you get to campus, chances are youll sport for a new sweatshirt when theyre on sale in the bookstore, go shopping around town with some friends one weekend, end up with tons of t-shirts from events or clubs on campus, and even swap clothes with other people in your residence hall. Clothes have a tendency of multiplying suddenly on college campuses, so as long as you have some basics with you when you arrive you should be set.

Does SAT State Testing Drive SAT Popularity

Does SAT State Testing Drive SAT Popularity SAT / ACT Prep Online Guides and Tips Curious about which states require the SAT? Could requiring the SAT make it more popular than the ACT? In this post, we'll discuss how state SAT testing could increase nationwide SAT rates, and what to do if you live in an SAT-required or SAT-optional state. What Are the "SAT Required" States? The SAT is a required test in the District of Columbia, Delaware, Illinois, Colorado, Michigan, New Hampshire, and Connecticut. Connecticut already had a very high SAT participation rate (88%), so jumping to full participation wasn’t an entirely unexpected development. In Idaho, the SAT is administered for free in schools across the state, but students have the option of taking the SAT, the ACT, or the Compass exam to fulfill their testing requirement. According to a New York Times article about the new testing, "Because so many Connecticut public school students take the SAT anyway, replacing the existing high school test, given in th grade, with the SAT would leave young people with one exam fewer on their roster." Notably, Maine used to require the SAT but switched away from it to the Smarter Balanced test (which assesses Common Core standards). However, while Maine no longer requires the SAT, they still fund students who want to take it, so they still have a very high (96%) SAT participation rate. Do State SAT Partnerships Boost National SAT Rates? Although the SAT is taken by all students in four states and the District of Columbia, that pales in comparison to the 18 states that have ACT partnerships. So while state SAT testing boosts SAT participation in a few states, the SAT has actually fallen behind the ACT nationwide. Even in states where the SAT is more popular than the SAT, there have been noted declines in SAT test takers since 2006. Meanwhile, the ACT surpassed the SAT in 2012 as the most popular college admissions exam. The ACT has remained at number one, since1,924,436 students took the ACT in 2015, whilejust 1.7 million took the SAT. Since the ACT has managed to bill itself as a more straightforward test of what is taught in high school, it has scored more state partnerships and is more popular in the west and mid-west. This has allowed it to pull ahead in terms of overall numbers. So even though the SAT has some state partnerships, the ACT is growing faster since it has scored more partnerships and has successfully marketed itself as a more straightforward college entrance exam. Pros and Cons of Requiring the SAT States that require the SAT use the SAT as a gauge of how well their students are getting prepared for college and career in high school. The SAT is often used as a replacement for other th grade or high school tests, with the goal of lessening the exam burden of high school students. So is a state SAT initiative a good or bad idea? Well, there are pros and cons, which we will explore below. Upsides to Requiring the SAT Requiring the SAT and funding it gives all students an opportunity to take the SAT, opening up the door to college applications and saving money for families. This can help simplify the college admissions process, especially for families who have never been through it before. Also, for students planning on taking the SAT anyway, requiring the SAT in school gives students another chance to practice the SAT. This can introduce them to the test in lower-pressure conditions – which could help them when studying for a more serious retake. (However, a caveat to this is â€Å"all scores† schools, which we will discuss below.) If students can maximize their SAT score, they can also maximize their college scholarship opportunities. In short, by simplifying access to the SAT, states can give all students a better shot at getting into and affording college. Downsides to Requiring the SAT Requiring the SAT lowers the state SAT average, since requiring it means non-college-bound students are taking the SAT. This isn’t â€Å"bad† so much as it makes it more complicated to compare SAT averages from state to state. Comparing the state SAT averages in SAT-required and SAT-optional states is like comparing apples and oranges, since the populations of students taking the test are so different. Requiring the SAT alone might not also guarantee an increase in college acceptances and/or scholarships. The SAT is notoriously tricky, and without including test prep in schools, students might not do as well on the SAT as they're capable of. Also, by taking away the ACT versus SAT choice, requiring the SAT could create some testing fatigue for students who want to take the ACT instead. Finally, the SAT might not be the best measure of high school achievement. The SAT isn’t a test of what students have learned in high school, which is why Maine switched over to a Common Core test rather than the SAT. Since the SAT was designed specifically to test "aptitude,"not academic subjects, it's not necessarily a reliable indicator of how well students are doing in high school. What to Do If Your State is SAT-Mandatory So what should you do if you’re in one of the states that require the SAT? If you’re applying to any schools that require all SAT scores ever earned to be sent, make sure to study hard for the school administration of the SAT – since your score will matter! If you’re not applying to any all scores schools, you don’t necessarily have to stress over the SAT being taken at school, but you should still take advantage of it by studying hard, since it’s free. If you get a good score, you won’t have to pay to take the test again! However, if you think you’ll do better on the ACT, you can focus on studying for the ACT and just use the SAT you take in school as practice. Remember, for the vast majority of colleges, you only have to submit the ACT or the SAT – not both. (Some of the "all scores" schools require your complete testing history, meaning any SAT and ACT scores you have, though this is a fairly rare policy.) Remember, you can choose whether you want to focus on the ACT or the SAT. And remember, even if you’re in an SAT-required state, colleges don’t care whether you take the SAT or ACT, so focus on studying for the one test you will do the best on. What to Do if Your State is SAT-Optional First, check to see if the ACT is required. If you’re taking the ACT anyway, and you think you’ll do better on it, don’t worry about signing up for the SAT. If you think you might do better on the SAT, sign up for it. Recognize that if you’re in an ACT state, the state SAT percentiles will be skewed since mainly higher-performing students will be taking it, but don’t let that dissuade you from taking the SAT. If you’re in a state where neither the SAT or ACT is required, just sign up for the test you think you’ll do best on. You can decide which of the two tests to take by trying a practice version of each. What’s Next? If you live in an SAT-required state, you should learn more about the SAT: how long it is, how it's scored, and what you can learn from the directions. If you live in an SAT required state, you may want to take the SAT more than once if you don’t do well when you take the test in school. Decide here if you should retake the test! Did you know the SAT was recently revised?Get a complete guide to the changes on the SAT here! Want to improve your SAT score by 240 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Have friends who also need help with test prep? Share this article! Tweet Halle Edwards About the Author Halle Edwards graduated from Stanford University with honors. In high school, she earned 99th percentile ACT scores as well as 99th percentile scores on SAT subject tests. She also took nine AP classes, earning a perfect score of 5 on seven AP tests. As a graduate of a large public high school who tackled the college admission process largely on her own, she is passionate about helping high school students from different backgrounds get the knowledge they need to be successful in the college admissions process. 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To what extent did women enjoy political religious and social power in Essay

To what extent did women enjoy political religious and social power in archaic Rome - Essay Example Because layer upon layer of building has occurred in the area in and around Rome, it is impossible to form a complete record from the archaeology, but nonetheless there is sufficient evidence to draw some conclusions about the way that people lived in Rome in this very early period. This paper focuses on the extent to which women in particular enjoyed power in archaic Rome, looking at political, religious and social dimensions of power in turn. In each case a distinction is drawn between high status women, and low status women, because the experiences of each group is likely to have been very different. The origins of Rome are to be found in the migrations of the Latini tribe to Northern Italy from a region to the north and East around the river Danube. They settled in the area we now know as Latium. Other tribes in the area include the Etruscans, the Sabines, and various Greek-influenced groups to the south. This legend seems to have been passed down orally and it was recorded much later by the Roman historian Livy in his history of the city, a major work entitled Ab Urbe Condita Libri.1 The way that the early history is depicted, with a female wolf nursing twin baby boys sets up a number of interesting speculations about the role of women in that early society. Livy is very aware of the problematic and clearly mythical content of the founding story when he writes â€Å"The traditions of what happened prior to the foundation of the City or whilst it was being built, are more fitted to adorn the creations of the poet than the authentic records of the historian, and I have no intention of establishing either their truth or their falsehood.† 2 Writing from a time when Roman society appeared to be heading for decline, in the first decade of the new millennium, Livy sees the past as a time of comparative glory, and it is no coincidence that he mentions the early Roman worship of the warlike God Mars as its most iconic feature: â€Å"Now if any nation ought to be allowed to claim a sacred origin and point back to a divine paternity that nation is Rome. For such is her renown in war that when she chooses to represent Mars as her own and her founder’s father, the nations of the world accept the statement with the same equanimity with which they accept her dominion.†3 Livy is an important source in terms of the way that later Romans wanted their past to be remembered, but his account must be read with care, since many of his ideas are shaped by a much later age, and a particular agenda to show the Romans and their past in a positive light. Women appear from time to time in the narrative, but they are usually incidental to the main story, and Livy’s bias against women is only too obvious. An important source of political power, in the origins of Rome, as in all early civilizations, is the network of family allegiances that comes about through marriage. Livy reports that the prehistoric origins of the Roman people came a bout because of an alliance between the Trojan super hero Aeneas, and the king of the Laurentian territory Latinus. This alliance may have come about due to a Latinus being defeated in battle, or due to the deference of Latinus before the supremacy of the Trojan warriors who had arrived in the local area intent on plunder. The key point that Livy stresses is the â€Å"

Genetic mapping Research Paper Example | Topics and Well Written Essays - 1250 words

Genetic mapping - Research Paper Example The dawn of modern genetics began with the unveiling of Mendel’s rules and Mendel’s paper in 1900. The term gene was first used in 1909; the first experiment on genetic mapping was published in 1910; and the first genetic map was materialized in 1913 (Kevles & Hood, 1992, p. 38). Thomas Hunt Morgan was the first person to elucidate the techniques of genetic mapping with his discovery of the X chromosome--the decisive sex gene, in 1910 (Kevles & Hood, 1992, pp. 43-44). In 1911, Morgan’s student, Alfred Sturtevant, mapped the location of the gene mutations that were studied by his esteemed professor (â€Å"Overview of the Human,† 2010). The initial blueprint of the human genome was broadcasted on February 2001 in the journal Nature; which showed the progression of the genome’s 3 billion base pairs. The completed gene arrangement was published in April 2003 (â€Å"Overview of the Human,† 2010). Future employment of the project in the field of mo lecular medicine includes: refined disease diagnosis; early identification of predisposition and disease process; objective drug design; gene therapy; and custom drugs (â€Å"Potential Benefits,† 2009). ... genes to develop alternative energy source, to create pollutant-detectors present in the environment, to prevent carbon emission that worsens global warming; for risk assessment; for information on the origin of species; for fast absolution of crime; and for agricultural purposes (â€Å"Potential Benefits,† 2009). On the down side, gene mapping can create an air of animosity, injustice, and abuse on the part of the gene-owner (Narcisse, 1998); it can induce a feeling of apprehension and disappointment; and it will implicate not only the tested individual, but the family as well. Apart from the aforementioned disadvantages, gene mapping is also contravened by many issues; among which are issues on information confidentiality, psychological effects, reproductive and clinical issues, conceptual and philosophical implications, health and environmental issues, commercialization of products, and other uncertainties, such as the causative agent for complex conditions (e.g. heart dise ase) (â€Å"Ethical, Legal, and Social Issues,† 2008). Information acquired through gene mapping, is presumptive and not prognostic (Rajeski, n.d., para. 3). It aids in the identification of gene mutation, insertion, and deletion that may or may not result in a disease. According to Claes et al. (2004), awareness of innate gene mutations can empower, as well as impose adverse emotional effects and feelings of distress. Knowledge of what could be can greatly alter the way an individual perceives the future and live one’s life. Some of the principles foreseen to be offended by the human genome project are autonomy, nonmaleficence, beneficence, justice, veracity, and fidelity (Daniels, 2004, p. 168). Easy access to the human genome database can violate a person’s right to autonomy. Confidentiality

The Awakening Essay Example for Free

The Awakening Essay Kate Chopin wrote for a reason and with a sense of passion and desire. She lived the way she wanted to and wrote what she felt, thought, and wanted to say. Kate wrote for many years and her popularity was extreme until critical disapproval of her novel, The Awakening, a story that portrayed women’s desires of independence and control of their own sexuality. Most men condemned this story, while women applauded her for it. Kate wrote with a sense of realism and naturalism and she created a voice that is unique and unmatched. The voice gave a view of the female role in society and contributed to the beginning of the later feminist movements. In 1915, Fred Lewis Pattee wrote, some of Chopins work is equal to the best that has been produced in France or even in America. She displayed what may be described as a native aptitude for narration amounting almost to genius (qtd. in Amazon. com â€Å"About the Author†). Kate Chopin was a 19th century American author who cared about women and their rights. She was a bold writer who had a huge impact on how the world should treat women. On February 8, 1851, Katherine O’Flaherty was born in St. Louis, Missouri. Kate was born to the parents of Thomas O’Flaherty and Eliza Faris. Her father was a wealthy Irish immigrant and a successful businessman. Sadly, Kate’s father died in a railway accident when she was only four years old. Kate’s childhood was influenced mostly by her mother and great-grandmother. Kate spent much time with her family’s Creole and mulatto slaves, becoming familiar with their dialects. She attended Sacred Heart convent where she was a very poor student, but an avid reader. At the age of eleven Kate’s great-grandmother as well as her half-brother died. These two deaths caused Kate to seclude herself in the family attic to study more books (Authors and Artists par. 5). Kate’s schooling was irregular and she herself attributed her education more to her reading, than to the education she received at the Sacred Heart convent. At the age of seventeen she graduated with a passion for literature and storytelling. She spent two years as a belle in St. Louis society becoming aware of feminist social issues (World Biography par. 2). â€Å"She began to smoke cigarettes and wrote a feminist fable, ‘Emancipation. She read and admired the works of Jane Austen, the Bronte sisters, George Eliot, and George Sand† (qtd, in Bloom 10). Kate preferred to spend time alone reading instead of attending socials all night. Although Kate spent a lot of time reading by herself, it did not stop her from writing what she saw in the world around her. In June 1870, Kate married a cotton trader and Creole named Oscar Chopin. Together they moved to New Orleans. While Oscar worked as a cotton factor and began handling sales, finances, and supplies for other plantation owners, Kate lived her care-free life (Authors and Artists par.7). Kate began to write about what she saw. She adopted two strange habits for women; smoking cigarettes and walking unaccompanied through the city. Kate took on the demanding social and domestic schedule of a Southern aristocrat. These memories would later serve as material for her short stories (World Biography par. 2). In 1880 Kate and her family were forced to moves to her father-in-law’s home in Cloutierville, Louisiana’s Red River bayou region. Here they became active members of the Creole community. Sadly in 1883 Oscar died of swamp fever, forcing Kate to take over. Kate came in contact with every part of the community, including the French-Acadian, Creole, and mulatto croppers who worked the plantation. These impressions later influenced her fiction (World Biography par. 2). After Oscar’s death Kate found herself stuck having to handle five children while $12,000 dollars in debt. Kate managed to run the family business until 1884 when she moved back to St. Louis. When she returned home she began writing about her life in Louisiana and this is when her career began. Kate settled in with her mother and began to write. Within a year Kate’s mother died and Kate was left in a state of depression. Following the deaths of Oscar and Kate’s mother, Kate was consulted by a doctor. He encouraged Kate to write (World Biography par. 3). Many of Kate’s friends also found her letters entertaining and encouraged her to write short stories. She began to write about the Louisiana past. After being rejected many times Kate got her short stories published in the most popular American periodicals, including America, Vogue, and the Atlantic (World Biography par. 3). Kate’s reputation grew because of her early success with Bayou Folk and A Night in Acadie. Her first novel, At Fault, was published in 1890 in her home city. Nine years later Kate’s first poem, â€Å"If it Might Be,† was published. Kate wrote over one hundred short stories during the 1890s (Bloom 10). Kate was very successful, but she became known only as a local color writer and her qualities were overlooked. This did not stop Kate from writing. Kate wrote only one or two days each week and even then she only wrote in her living room while her children played. Kate also had a salon in St. Louis where she hosted St. Louis celebrities (Authors and Artists par. 15). This is where Kate wrote many articles, short stories and periodicals, including Atlantic Monthly, Criterion, Harper’s Young People, St. Louis Dispatch, and Vogue (Feminist Writers par. 1). Kate’s first collection reflects her skills as a local colorist and center on the loves of the Creoles and Acadians in her Parish. Many of Kate’s stories addressed many themes, including women’s emancipation and marital discord (Authors and Artists par 10). â€Å"Considered one of the foremost Southern regionalist writers, Kate Chopin’s fiction details the culture in which she lived during her childhood and marriage† (qtd. in Feminist Writers par. 2). Kate published her final novel, The Awakening, in 1899. The Awakening is known as her masterpiece and is a seminal work in American feminist fiction. Fiction was Kate’s greatest strength (Authors and Artists par 18). In her stories of Bayou Folk, A Night in Acadie, and The Awakening Kate writes about the sexual, racial, and moral background of polite southern Louisiana life (Feminist Writers par 2). The Awakening received many negative reviews because of the way Kate portrayed women and their desires. With the rejection of A Vocation and a Voice and the harsh reviews of The Awakening Kate’s career slowly began to end. Kate slowly began to abandon her career. After the publication of The Awakening Kate was rejected from certain social circles in St. Louis. She was also later rejected to getting other books published and the criticism caused her writing to slow down (Feminist Writers par. 6). In 1904 Kate became very ill; however, she was still interested in the World’s Fair in St. Louis. After a day of exhaustion Kate collapsed with a cerebral hemorrhage. Two days later, on August 22, 1904, Kate sadly passed away (Authors and Artists par. 23). Today Kate is known through her interpretations of the Creoles in her collections Bayou Folk and A Night in Acadie, and her second novel, The Awakening (American Biography par. 2). It took half a century for people to grasp what Kate Chopin had accomplished with her work. Kate was once just considered an author of local-color fiction. Today she is recognized for her examination of sexuality, individual freedom and the consequences of action (Authors and Artists par.10). Kate was familiar with the newest developments in science and literature, and her aim was to describe man’s â€Å"immutable impulses. † Kate wrote with balance and maturity, showing that women should have the same rights as men. Today Kate’s stories have become favored subjects among women critics. Kate’s work also has been recognized by critics in countries ranging from France to Japan (Authors and Artists par. 25). Because of The Awakening Kate abandoned writing because she faced critical abuse. Today this novel has grown to be respected and recognized as a masterpiece. Today, The Awakening has become required reading for any student studying the history of women’s cultural oppression (Feminist Writers par. 2). Many authors today have helped show that Kate was a significant figure in American fiction, particularly feminist literature (Authors and Artists par. 2). Kate Chopin is known as one of the most important women in 19th century American fiction. Kate grew up in a world where women were seen as very little importance. She wrote to change that. Kate wrote with passion and a sense of realism. She proved to the world around her that women were just as equal to men. Conclusively, Kate Chopin is known to be the first feminist writer and a woman ahead of her time. Even though during her time she was looked down upon for the things she wrote, she is celebrated and acclaimed by people around the world today. Kates writings provided her with the means to live how she wanted-both mentally and physically-rather than play the role society expected of her. Kate Chopin proved to women they had a right to express themselves however they wanted to. This is why Kate is known today as one of the most important women in 19th century American fiction.

Internet Taxation †A Dual Issue For Both Sides :: Tax Taxes Internet Web Research Papers

Internet Taxation – A Dual Issue For Both Sides Internet Taxation is a hot button issue that has hit all sides of the spectrum in heated debates since the late nineteen nineties. This is an issue that covers many grounds. The common misconception is that Internet taxation is simply the taxing of purchases bought on the Internet either through consumer-to-consumer e-commerce or business-to-consumer e-commerce. But, while this does remain one of the issues, the most worrisome to those behind the scenes is the second half of this complex issue - the use of the Internet in lieu of a telephone line. Both of these issues could affect consumers & businesses alike, but in different ways. Some of these ways can be temporarily damaging to local economies, but it is mostly harmless and blown up to make people believe otherwise. The first thing most think of when they hear Internet taxation is the words â€Å"like a sales tax.† But it actually is much more complicated than just a simple tax on goods sold. Many politicians have long felt that the sales tax laws are damaging to some economies, confusing to locals & travelers alike, long outdated, & generally much too hard to follow, but they weren’t sure of what an internet tax could do to help this. To alleviate the burden & answer these imposing questions the Internet Tax Freedom Act (ITFA) passed in 1998 created what has become to be known as the e-Commerce Commission, formerly known as the Advisory Commission On Electronic Commerce (CAGW). This commission was supposed to attack many issues that policy makers had asked them to address. These issues included such things as: whether the existing state and local sales and use tax system is compatible with an electronic commerce environment; if electronic commerce should be taxed at all, consideri ng the difficulty of taxing such commerce; whether or not imposing or collecting tax on electronic commerce will undermine the sales and use tax base and create inequalities between sales of equivalent goods and services depending on the form or mode of delivery; whether the multiplicity of and inconsistency among existing state and local use tax laws creates an undue burden on sellers and purchasers in an electronic commerce environment, and, if so, whether it is possible to create greater consistency in state and local sales and use tax laws to facilitate application and administration of

Kudler Fine Foods Photography Analysis Essay

In order for Kudler Fine Foods to continue being successful, our technology should be constantly updated to keep up with our competitors and stay in line with upgrades. The company must modernize the ways in which consumers identify and differentiate with the Kudler Fine Foods brand. Investing and developing a strong marketing plan using impeccable photography will help increase our retail, online, and direct marketing sales (MindFireInc, 2013). To capitalize on our marketing efforts it is imperative to analyze both the advantages and disadvantages of creating an in-house photography infrastructure versus outsourcing the photography to a professional photographer. The Pros and Cons of Creating the Infrastructure Creating an in-house photography infrastructure will give Kudler Fine Foods the ability to have full control over type of photography produced (Rimagine Designs Co., LTD, 2013). We will be able to customize, according to the specific needs of our company (Rimagine Designs Co., LTD, 2013). In-house photography also gives us the opportunity to edit on location (DT&G Inc, 2012). Not having to wait on an outsourced photographer’s turnaround time will save the company time and money. The cost of producing photographs will be reduced dramatically after the initial investment (DT&G Inc, 2012). There are also some draw backs to in-house photography production. Time constraints are a concern because Kudler Fine Foods will be heavily involved in the photography process (Rimagine Designs Co., LTD, 2013). This would increase the amount of micromanaging employees because of quality control and ensuring an effective budget (Rimagine Designs Co., LTD, 2013). An in-house photography department requires a long term and costly plan. The company will have to purchase equipment, hardware, software, and training that could run the company anywhere from $5000 up to $20000 (DT&G Inc, 2012). Pros and Cons of Outsourcing the Photography to a Professional Photographer Outsourcing photography to a professional photographer requires that Kudler Fine Foods be diligent in finding the right photographer to the needs of the company. The photographer or Photography Company should be reputable, reliable, have access to excellent facilities and equipment (Outsourced E-commerce, 2012). Outsourcing a photographer will free up some of the senior managers time and allow the company to focus on its proficiencies. Rather than consume the company with the photography process we can make good use of the knowledge and skills of an experienced photographer (Outsourced E-commerce, 2012). Some disadvantages include the possibility of the company giving up some of its control of the photography process that may give way to Kudler Fine Foods incurring extra or hidden cost by the photographer (Rimagine Designs Co., LTD, 2013). Communication may be a concern. The photographer may not be able to present the company with what we need, want, or expect (Rimagine Designs Co., LTD, 2013). This will only waste time that could be used for photography production. Kudler Fine Foods also may hire a photographer who produces a weak performance or slow response times (Outsourced E-commerce, 2012). There are also confidentiality and security issues when outsourcing a photographer as they may also work for a competitor (Rimagine Designs Co., LTD, 2013). Legal ramifications that come into play when using an in-house model can be substantial. If a photographer took a picture in a park and use it in an advertisement you could face legal problems. The best approach to taking pictures and using photos for personal gain would be to become familiar with the parks guidelines. There are other issues that may cause legal issues would be if a photographer wanted to take a picture on someone’s property it may be difficult to gain access to do take said picture. Trespassing just to photograph some picture is a bit much, making sure that you follow guidelines and protocol can only help you obtain the photo you want. Out-sourcing instead of in-house has more than just legal issues you could run into unwanted results. The legal issues that you may encounter when out-sourcing your photographic needs maybe weak performance, what you pay for may not be what you get. Costs may be misquoted also known as hidden costs and fees. There is definitely a downside of photography done in-house. Employees should have training in use of the specialize equipment needed to produce quality pictures. The budget has to support the cost of hiring a professional as well as purchasing the equipment needed to complete the assignment. Coordinating schedules with the photographer can cause scheduling conflicts and delays in initiating the project. Equipment and Cost In-house product photography will provide Kudler Fine Foods with the ability to capture, edit, and format project images using internal resources, equipment, and systems. There are several factors to consider when establishing an in-house photography department. Because our marketing initiative is an ongoing project it will require many product images thus justifying such a lengthy and costly investment (Weilmeier, 2012). We must analyze as well as identify the resources required to develop, finance, implement, and maintain an in-house photography system. Develop a financial plan to feasibly meet our budget constraints (KMAONE, 2013). In order to maintain an in-house photography system, sufficient planning and preparation is vital. Sufficient space must be developed to efficiently operate a photography studio from the Kudler Fine Foods office, which may cost $2500 (Weilmeier, 2012). An in-house photography department must have adequate staffing. A qualified product photographer must have a vast array of creativity, expertise, an extensive understanding of photography concepts, camera equipment and accessory knowledge; possess excellent time management and composition skills as well as camera positioning and angle selection skills (Weilmeier, 2012). Employing such a photographer will require that they be paid salary and wages. According to a study by the U.S. National Salary Averages, a base photographer salary starts at $50K (Salary Wizard, 2013). Image editors may need to be hired to edit, retouch, review, and format. A project manager should also be hired to oversee time management and deadlines as well as quality control to assure that image quality meets company standards (KMAONE, 2013). An employee workspace must be developed as well. Anticipated costs are about $75,000 (Weilmeier, 2012). Train managers and staff to operate the in-house photography system (Weilmeier, 2012). Estimated training cost should be around $2500 (B & H Foto & Electronics Corp, 2013). Cameras, lenses and lighting setup, work space including office furniture, supplies, and equipment run an estimated cost of $15,000 (B & H Foto & Electronics Corp, 2013). IT resources must be established for system development and maintenance, which cost $1500 (B & H Foto & Electronics Corp, 2013). Computer, monitor, and accessories will cost roughly $8000 (B & H Foto & Electronics Corp, 2013). An Adobe Photo Shop program such as Adobe Creative Suite and capture software such as Phase 1 requires a $2500 investment (Weilmeier, 2012). Below are examples of equipment, software, and a breakdown of the total estimated cost for the in-house project. Photography impact the day-to-day store operations under each model Outsourcing the photography contract will not change the daily operations. They have been doing the photography like this for some time. However, keeping the photography outsourced can lead to loss of revenue because it costs more for the pictures to be taken and edited (Flatworld Solutions, 2013). The company can acquire more customers if the pictures on the website reflect the actual products, advertisements and employees. Photography done in-house will change the daily operations some. Like mentioned above the appropriate equipment as well as the area where the photography will take place has to be considered. There will also be management and employee allocated to take on the photography project, this will take company resources. The main functions of the store such as selling gourmet food products will not be affected by the photography infrastructure. How often new photographs could be taken under each model Everyone desires to take professional, perfect, memorable, and persuasive pictures. Depending on the person or the venue pictures can serve different purposes. It does not matter how often pictures should be taken. The frequency of which pictures are taken is dependent on several key factors: the satisfaction of the client, budget, and the time allotted for the entire project. The budget is also pertinent as this is an additional expense. There are many reasons that pictures can be taken under each model. Despite which model is being used there is always a chance of equipment failure. New pictures can be taken at the discretion of the photographer as well at the desire of the client. The model that is being photographed may request the picture be retaken for personal reasons. The photographer may not be satisfied with the photos because of the background lighting maybe off or the props may not be properly setup or the client may not be satisfied with the model (Thein, 2012). The model(s), venue and any props will have to be rented again for the retakes. Retakes can hinder the schedule. Overall there is no limit for taking new pictures under each model; the decision is based solely on the satisfaction of the photographer and the client. The in house structure may allow more flexibility in retaking the photos versus outsourcing the service as this can definitely add an additional expense to the project. The budget should include the expenses involved in retaking pictures and extra time should be allotted in the schedule for any additional time that maybe needed for new pictures (Flatworld Solutions, 2013). The goal is to have the client completely satisfied and the vision is relayed through the pictures. The potential uses of the photographs and those implications under each model The use of each photograph is there to benefit Kudler Fine Foods and their marketing arena along with the website to use the photos to show different aspects of the company. Many implications come along with the marketing side of the company by using contest and photographs in the stores to give Kudler Fine Foods the edge of the competition. The possibilities are endless with photos and the upgrades the company can create. Conclusion There are copyright laws that the company will have to follow, and release forms to be signed to protect the company as well as the models. If these laws are neglected the company could face detrimental financial and reputation repercussions. In comparing the pros and cons of outsourcing the photography to a professional photographer versus creating the infrastructure to take the photographs in-house, there is great benefit to creating the infrastructure to take the photographs in-house. There is more flexibility in the schedule as well as the decisions can be decided in-house. There is definitely a downside of photography done in-house. Employees should have training in use of the specialize equipment needed to produce quality pictures (Lin, 2005). The budget has to support the cost of hiring a professional as well as purchasing the equipment needed to complete the assignment. Coordinating schedules with the photographer can cause scheduling conflicts and delays in initiating the project. The companies have to take into consideration the pros and cons. Whatever decision is made has to definitely be supportive to the staff’s schedule, the budget and the company’s overall philosophy (Flatworld Solutions, 2013). References B & H Foto & Electronics Corp. (2013). Lighting Studio. Retrieved September 1, 2013, from bhphotovideo.com: http://www.bhphotovideo.com/c/browse/Lighting-Studio/ci/1161/N/4294551176 Conrad, B. (2013). Hearst Communications, Inc. Retrieved September 1, 2013, from How to Compare Small Business Computer Systems: http://smallbusiness.chron.com/compare-small-business-computer-systems-580.html DT&G Inc. (2012). DT&G Photography. Retrieved from Building an In-House Studio: www.graphic-design.com/photographicstudio Dell. (2013). Computers for Business. Retrieved September 1, 2013, from Dell: http://www.dell.com/us/business/p/featured-deals.aspx?c=us&cs=04&l=en&s=bsd&ST=business%20computer%20systems&dgc=ST&cid=79370&lid=4766096&acd=12309152537461010 Flatworld Solutions (2013). The advantages and disadvantages of outsourcing. Retrieved September 15, 2013 http://www.flatworldsolutions.com/articles/advantages-disadvantages-outsourcing.php Kmaone. (2013). In-house versus Outsourcing. Retrieved September 1, 2013, from KMAONE.com: www.kmaone.com/inhouseoutsource.htm Lin, P. (2005). Should You Outsource Your Marketing? Retrieved September 15, 2013, from http://hbswk.hbs.edu/item/4883.html Media Novak. (2013). 50 Marketing Tips for Photographers. Retrieved from MediaNovak Website Design & Development: www.medianovak.com/blog/photography/marketing-tips-for-photographers-2/ MindFireInc. (2013). Retrieved from Mind Fire Studio: www.mindfirestudio.com/blog/4-key-steps-of-an-effective-marketing-campaing/ Network World, Inc. (1994-2013). Outsourcing vs. keeping it in-house. Retrieved September 15, 2013 http://www.networkworld.com/news/2007/102607-arguments-outsourcing-inhouse.html Outsourced E-commerce. (2012). Outsourcing Your Photography. Retrieved from Outsourced E-Commerce: www.outsourcedecommerce.com/2013/services/outsourcing-your-product-photograph

A Poison Tree essay

The poem â€Å"A Poison Tree† talks about the two ways to deal with anger. The first two lines deal with how we should deal with it but the rest of it talks about the wrath that the speaker has. The main theme of this poem is not anger but how anger can be cultivated. It shows how not bringing your anger up to the surface and dealing with it directly with the person you are angry with, this anger can be germinated into something poisonous and destructive.This poem is appropriate for Songs of Experience rather than for Songs of innocence because if it would be a song of innocence the human mind and soul would want to let the anger out in order to keep their soul clean of any bad thoughts. Innocence is a state of genuine love and naive trust towards all humankind, accompanied by unquestioned belief in Christian Doctrine. Songs of Experience deals with the loss of innocence after exposure to the material world and all of its mortal sin during adult life.This poem shows how the sp eaker is cultivating his anger and is seeking to destroy his â€Å"foe†. At the end of the poem we see how the hatred got the best of him. The anger grew into this poisonous fruit that when his enemy ate it he faced death. Nowhere in this poem it shows that his â€Å"foe† had any anger thoughts towards the speaker yet he was so blind by the anger that he probably didn’t even realize it since he was too busy feeding his anger.Also this is a Songs of Experience because at the beginning of the poem we see the wisdom that it has when it tells us â€Å"I was angry with my friend; / I told my wrath, my wrath did end. † It’s giving us a wise advice for our lives showing that the speaker posses wisdom not â€Å"innocence†Ã¢â‚¬â€stupidity. The poison tree that this poem talks about can be a symbol to the tree of forbidden knowledge from the bible. The speaker has this poisonous fruit that it’s there to tempt his foe to eat it to be destroyed. The foe sneaks into the garden and steals the fruit not being able to see that the tree is poisonous leading to his death. Just like in the bible God told Adam and Eve that if they were to eat from that tree they would face death the speaker’s foe faced the same fate. He was tempted and he had fallen. At this the speaker was satisfied and with the death of his foe his anger died. Mercy, pity, peace, and love cannot be connected to anger since these have no relations with anger. If not able to deal with anger a person doesn’t have mercy towards the person that they are angry at.They are not in peace with themselves they are always thinking of a way to get back at them and definitely have no love towards them. This poem is not a Songs of Innocence since anger at the point to want to hurt the other person is malicious and it comes with negative thoughts gained from experience not naive thoughts from those like children. Anger needs to be handled in the best manner possibl e and not let it germinate into something poisonous and destructive because at the end it harms both one that’s angry and the person you’re angry at

Subordinate Clauses and Commas

Subordinate Clauses and Commas Subordinate Clauses and Commas Subordinate Clauses and Commas By Jacquelyn Landis Writers like to sprinkle their work with subordinate clauses because they add variety to sentence structure. A reading diet too heavy with simple sentences or even compound sentences becomes wearisome quickly. Subordinate clauses- also known as dependent clauses- used skillfully can add complexity and artfulness to writing. A subordinate clause can either precede or follow its main clause. What writers tend to get confused about, however, is when and where to place commas in relation to subordinate clauses. The simple rule is this: If a subordinate clause precedes the main clause, separate the two with a comma: Unless you have a lot of money, steer clear of Rodeo Drive. If the subordinate clause follows the main clause, no comma is usually needed: Steer clear of Rodeo Drive unless you have a lot of money. Many writers wouldnt be able to resist the temptation to stick a comma between Drive and unless even though its not strictly necessary. Theres a natural pause that seems to call for a comma, but try to resist its call unless a pause is needed for special emphasis. One notable exception is when the subordinating conjunction because is used and the main clause expresses a negative concept: Don’t worry about your spelling errors because the editor will fix them. Omitting a comma in this sentence suggests the meaning that there’s another reason not to worry about the spelling errors: Don’t worry about your spelling errors because the editor will fix them; worry about them because you shouldn’t have made them to begin with. So if the real reason you shouldn’t worry about the spelling errors is, in fact, because the editor will fix them, we need a comma: Don’t worry about your spelling errors, because the editor will fix them. Watch out for because in your subordinate clauses. Scrutinize your sentences to make sure youre not clouding the issue and confusing your readers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Types of RhymeBroadcast vs Broadcasted as Past FormWhen to use "an"

6 Tips for Writing About Live Events

6 Tips for Writing About Live Events Writing about live events like meetings, forums and speeches can be tricky for newbie reporters. Such events are often unstructured and even a bit chaotic, so its up to the reporter to give the story structure and order. Here are tips for doing just that. 1. Find Your Lede The lede of a live event story should focus on the most newsworthy and/or interesting thing that occurs at that event. Sometimes thats obvious: If Congress votes to raise income taxes, chances are thats your lede. But if its not clear to you whats most important, interview knowledgeable people after the event to see what they think is most important. 2. Avoid Ledes That Say Nothing Ledes that say nothing go look like this: A) The Centerville city council met last night to discuss the budget. Or B) A visiting expert on dinosaurs gave a talk last night at Centerville College. Neither of these ledes tells us much beyond the fact that the town council and the dinosaur expert talked about something. This leads to my next tip. 3. Make Your Lede Specific and Informative Your lede should give readers specific information about what happened or was said at the event. So instead of the say-nothing ledes, we wrote above, get specific: A) Members of the Centerville town council argued last night over whether to slash the budget or raise taxes for the coming year. B) A giant meteorite was probably responsible for the extinction of dinosaurs 65 million years ago, an expert said last night. See the difference? 4. Don't Write About Events Chronologically This is the classic mistake made by newbie reporters. They cover an event, say a school board meeting, and write about it in chronological order. So you end up with stories that read something like this: The Centerville School Board held a meeting last night. First, board members said the pledge of allegiance. Then they took attendance. Board member Janice Hanson was absent. Then they discussed how cold the weather has been lately, and.... See the problem? No one cares about all that stuff, and if you write the story that way youll bury your lede in the 14 paragraph. Instead, put the most interesting and newsworthy stuff at the top of your story, and the less interesting stuff lower down- no matter what order it occurs in. 5. Leave Out the Really Boring Stuff Remember, youre a reporter, not a stenographer. Youre under no obligation to include in your story absolutely everything that happens at the event youre covering. So if theres something boring that youre pretty sure your readers wont care about- like the school board members discussing the weather- leave it out. 6. Include Plenty of Direct Quotes​ This is the other mistake made by new reporters. They cover meetings or speecheswhich are basically about people talkingbut then turn in stories with few if any direct quotes in them. This makes for stories that are just plain boring. Always liven up event stories with plenty of solid, direct quotes from the people who are speaking.

Anthropology Response Paper 2 Essay Example | Topics and Well Written Essays - 1000 words

Anthropology Response Paper 2 - Essay Example Moreover, man moved into the stage of homohabilis where he used acheulian tools dated about 1.7 million years back. Homo Habilis moved to this stage after gradual improvement over some time. At this stage, they were making more sophisticated stone tools which were sharper and had straight at the edge, and an example is the hand axe. At this stage, the brain size of man is said to have increased and improved in intelligence. However, it is wrong to infer cultural ability from brain size because at this stage, culture was not so much developed given that man had an enlarged brain size. Eventually man advanced to another stage and was given the name Homo erectus, and throughout his geographic range, research has shown that there was progressive improvement over time. The late Homo erectus was found to have complex mental tablets, which guided him in making complex cultural artifacts. When the implements became useful, the reliance on tools increased. Eventually man moved to new subsiste nce and economic patterns, which improved the means and sources of obtaining food. According to paleoneurology, some insights concerning human evolution have been revealed. This study argues that the cranium is unique because it from the growing brain tissue and not cultural ability. This is the same case with bones that aid movement. This study is influenced by neuroscience and has no substantial knowledge on the current functionality of the brain. Essay two Race has been defined by anthropologists under six different groups namely; Ausraloid, mongoloid, Caucasoid, Polynesians, Negroid, and Native Americans. Anthropologists argue that all these members share similar physical characteristics, and they originated from a common point in the world. Biological anthropologists have described the biological variations of man and came to a conclusion that there are three major explanations of variations in human beings. These are natural selection that describes variations in hereditary tr aits, Gene flow that occur because people from a certain population mate with another from a different population, and genetic draft; which is a phenomena that occur when people move one geographical region to another. Today, anthropologists have realized that the racial human map is very different from human genes and that differentiation that exists is political. People are different because of varied environments, which their ancestors inhabited. For example, misunderstanding the concepts brings about power politics and even violence (Haviland, Prins & McBride 298). People receiving direct overhead sunlight like Africans tends to be darker than those from oblique sunlight regions. This is because melanin protects the skin from ultraviolet radiation and people with more melanin live longer than those with less melanin. The advantage with those with less melanin, like Asians and Europeans, is that they absorb more vitamin D from the sun as compared to their colleagues with more mel anin because of poor penetration of sun into their skin. This distinction is significant because we need to understand that race is not a biological definition describing the DNA structure of a person and it is fixed; hence one cannot change it. Race is not considered a valid way of describing human beings. Hence anthropologists h